Mission Statement
eeni meeni miini moh® / e3-M® are innovative children’s lifestyle brands driven by a team of creative-minded people committed to designing contemporary yet timeless products of the highest standard, for today’s urbane child. The passion to create that stems from within is the foundation of our vision – our source of energy.  By combining timeless design principles that reflect current attitudes, we create a multitude of options in our distinctive colour palette to capture attention and encourage creativity + individuality.

Vision Statement
Our vision at eeni meeni miini moh® / e3-M® is to always be recognized as a premium children’s lifestyle brand for our inherent design language, practicality and individual presence.

Our unique lifestyle collections are designed for babies and children up to 12 years and are our interpretation of exploring the connection between textiles and the creative process. Each collection embodies our habitual characteristics of combining our unique colour palette, hand-drawn artwork and natural fibres. From global inspiration, we create art inspired, practical clothing for children wishing to express their creativity and individuality.

All elements are made by hand. We choose hardwearing yet huggable fabrics to allow for active play for the most adventurous child.  Featuring our soft cotton jersey with elastane fabrics, specially milled for ultimate comfort and durability, our t-shirts, jersey dresses and bodysuits etc can be stretched to their limits whilst recovering and retaining their shape.

There is one common thread throughout the eeni meeni miini moh® and e3-M® collections – it is simply the passion.  Everything that we create is filled with the heart and soul of a truly passionate team and should provide enjoyment to everyone with an interest in design.

eeni meeni miini moh® Pure Newborn + La Petite Collections (0-3 months)
Through the combination of natural fibres, assorted textures and a distinctive palette, we have designed a collection of timeless essentials to nurture and shape your newborn’s environment. These pieces are perfect gifts to welcome newborns into the world.

Seasonal Collections
Our Spring/Summer and Autumn/Winter Collections combine the essential elements of our design language – line, form, colour and texture. Primarily created from natural fibres, our pieces attribute function, quality and effortless detail. Colour combinations fuse, mix and match harmoniously allowing for the assembly of a variety of ensembles, encouraging creativity + individuality. Our seasonal collections can be defined in three parts...

enfant (0-18 months) is created for babies from birth to 18 months. The collection is made up of signature eeni meeni miini moh pieces that can be easily mixed and matched. Enfant is produced in soft jersey knit cotton/elastane to provide ultimate comfort, movement and practicality, as well as ease of dressing through this important stage of development/growth.

eeni meeni miini moh (1-5 years) is created for children aged 12 months to five years. Whilst inspiration is harvested from current global fashion trends, this collection remains committed to our design language and fundamental characteristics – our unique colour palette, simplicity, naive graphics, practicality and attention to detail. Textured fabrics provide comfort and durability for young children and pieces complement and layer beautifully to create various statements. The eeni meeni miini moh child is active, naïve, polite, playful, and creative.

e3-M® Seasonal Collections (2 -12 years) is an expressive brand extension of eeni meeni miini moh® for the older kid. Available in sizes 2-12, the e3-M® label is ripe and mature, with pieces that make an astute collection for the urbane kid who is now more aware and streetwise.  The e3-M® kid is individual, positive + energetic, adventurous and confident.

eeni meeni miini moh / e3-M is for parents who appreciate design and are passionate about their kids looking great, and for kids who admire their parents for that very reason!

The strength of our corporate culture is expressed through the enthusiasm of our people. Our team have passion and a strong desire to succeed. There is a commitment from our people to maintain and always strive to improve the standard of products and service to our customers.

Social Responsibility
eeni meeni miini moh® / e3-M® is passionate about embracing its responsibility to people and the planet.  We strive to treat our team, our customers and our suppliers with respect, dignity and fairness.  We are committed to ethical sourcing and we select suppliers that share our beliefs.  Our suppliers agree to our Code of Conduct which requires them, among other things, to operate in accordance with internationally recognised minimum standards on human rights, labour, banned substances and the environment.

eeni meeni miini moh® / e3-M® is dedicated to supporting community projects and as such has determined a program of regular commitment.  Each year, eeni meeni miini moh® / e3-M® contributes to a diverse group of organizations including children’s hospitals, orphanages, educational projects (facilities/schools), community groups and international charities.  Since commencing trading in 2001, we have donated in excess of $300 000.00 to underprivileged children in the form of clothing and monetary.

We consider the environment wherever possible and providing a better future for children around the world.

eeni meeni miini moh® / e3-M® is committed to the well-being and protection of all the children used in our marketing material.  These images are used to legitimately promote our products and for no other reason. Use of these images in any manner inconsistent with this purpose will result in eeni meeni miini moh® / e3-M® taking legal action to protect the interests of the children involved.